Personal care remains main driver for aerosols growth


BAMA reports increase in UK fillings

The British Aerosol Manufacturers’ Association (BAMA) is delighted to announce in this, it’s anniversary year, that UK aerosol fillings increased in 2010 by 3.3% over the previous year. The figures, released today, follow a strong and stable picture for 2009, says BAMA.

Personal care sector remains the main driver of growth, with hairsprays and hair mousses showing strong growth up 19.4% to 81.7 million units, shaving products up 5.4% to 197.8 million units and the newer category of aerosol suntan and bronzing up 16.7% and by 43,000 units.

The filling figures are not directly linked to UK sales but BAMA says the renewed strength of aerosol hair care products is reflective of market trends, with consumers said to be moving away from styling products and back to hairsprays, according to BAMA members operating in this sector. Dry shampoos in aerosol format also represents a growth area.

"The 2010 figures are consistent with previous years, with personal care still the major driver in the UK,” commented Sue Rogers, director of BAMA. “The sector also continues to show resilience overall, despite a difficult economic climate. Changes in the market are not necessarily reflective of consumer buying patterns but structural changes in the market. For example, we have seen companies moving filling back to the UK from China and eastern Europe and it is pleasing to note that, despite a large contract filler ceasing to operate in the UK, 2010 fillings still increased."

"Aerosols have continued to succeed with both retailers and consumers as well as the industrial sector due to their efficiency of dispense and reputation for no mess and accuracy in use. BAMA continues to actively promote the recycling of used, empty aerosols, with the success of its campaigns resulting in over 78 per cent of local authorities undertaking recycling. 2010’s buoyant results are particularly pleasing in this, BAMA’s 50th Anniversary year".

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