Pete Davidson becomes the face of Manscaped
The former Saturday Night Live star ad-libs potential taglines ahead of his 'hot date' for the hair removal brand
US comedian Pete Davidson has joined male grooming brand Manscaped as an ambassador and shareholder.
The former Saturday Night Live star and hair removal specialists kick started the four year partnership with an advert seeing Davidson ad-lib potential taglines.
Manscaped CEO, Paul Tran, said that the 28-year-old's comedic style "closely fits" the firm's tone of voice and brand values.
“One of those core values is to not take ourselves too seriously," continued Tran.
"It makes our brand approachable and allows for authentic connections with our fans.
"We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion.”
Davidson is expected to be the first member of a celebrity ambassador programme by Manscaped.
The partnership marks Davidson's first cosmetics brand spokesperson deal. He has previously starred in ads for H&M and Coca-Cola.
“For a creative, working with Pete and his team has been an amazing experience – I would dare say that it has been the deepest creative collaboration with a celebrity that I have experienced,” added Marcelo Kertész, SVP of Creative, Branding, and Product Design at Manscaped.