Pint-sized beauty: Sephora opens its smallest store ever

The first of its kind, the intimate Sephora Studio is just 2,000sqft and features an optimised design

Consumers can take advantage of the new Same Day Pick Up service in-store


Sephora has opened its smallest store to date located at Newbury Street in Boston, US.

The Sephora Studio is a new concept for the LVMH-owned retailer and features just 2,000sqft of selling space.

With an emphasis on personalisation, the intimate set-up features . . .

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