Plant-grown EGF serum hits stores

BIOeffect EGF Serum, developed by Icelandic company Sif Cosmetics, is the first skin care product containing epidermal growth factor (EGF) grown in plants. The anti-ageing serum contains only nine ingredients - the key ingredient being EGF (Transgenic barley sh-oligopeptide-1) produced in genetically modified barley - and is claimed to reverse signs of ageing, diminish uneven pigmentation, add radiance and eliminate dry spots.

The production method produces EGF that is purer and more stable than versions developed in either bacterial or animal call culture systems, meaning the BIOeffect EGF Serum formulation contains a higher concentration of factor than any product previously seen on the skin care market.

According to Sif Cosmetics, a survey of 72 volunteers found 98% agreed their skin looked fresher and more even after 1-6 weeks of use, while 76% agreed their skin looked younger.