Prestige beauty sees healthy growth in China

NPD reports 21% increase from 2010

NPD’s latest report on China has shown an increase of 21% in total prestige beauty, compared with 2010.

All skin care segments, including facial, eye, lip, nail and sun care products, experienced steady growth with face essence and moisturiser accounting for nearly half of skin care sales, increasing by 25% and 21% respectively. Anti-ageing products took half of all skin care sales, recording a growth of nearly 27% in 2011.

In the make-up category, facial products accounted for 59% of the segment’s share, with sales increasing by 18% from 2010. Foundation and bases dominated the facial make-up category, up 24% and 30% respectively, with lightening and smoothing products continuing to play a key role. Lip products also contributed to driving growth with a 31% increase in sales of lipstick and a 22% increase in lip glosses.

In contrast, growth of eye products was less notable – up by only 6%. This is being put down to the sharp decline of mascara sales, down 3%, and the slower-paced sales of eye shadow and liner.