Price is key for male consumers


65% say price is most important factor

With 86% of males regularly using grooming products, it’s easy to see why so many brands are investing in this area. But there are subtle differences in the way these consumers use cosmetics.

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Anti-ageing is a huge concern for many women, particularly when it comes to skin care. But it seems that the appearance of wrinkles is much less of a concern for men. According to an online study conducted by Harris Poll, just 25% of males are extremely or very concerned about ageing.


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