With 86% of males regularly using grooming products, it’s easy to see why so many brands are investing in this area. But there are subtle differences in the way these consumers use cosmetics.
Anti-ageing is a huge concern for many women, particularly when it comes to skin care. But it seems that the appearance of wrinkles is much less of a concern for men. According to an online study conducted by Harris Poll, just 25% of males are extremely or very concerned about ageing.
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