Prince of beauty: How Skincode is entering new beauty territory

By Becky Bargh | Published: 23-Apr-2018

Prince Niclas Massalsky isn’t curtailed by the traditional realms of royal life, instead he pledges his allegiance to the realms of the beauty industry

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Prince Niclas Massalsky

Prince Niclas Massalsky

As a direct descendant of Rurik the Viking, the man responsible for establishing the Russian monarchy in 867, Prince Niclas Massalsky’s is a blue blooded family.

But unlike his historical forebears, royal Russian responsibilities were not to be in this prince’s future.

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