Prince of beauty: How Skincode is entering new beauty territory

Prince Niclas Massalsky isn’t curtailed by the traditional realms of royal life, instead he pledges his allegiance to the realms of the beauty industry

Prince Niclas Massalsky

As a direct descendant of Rurik the Viking, the man responsible for establishing the Russian monarchy in 867, Prince Niclas Massalsky’s is a blue blooded family.

But unlike his historical forebears, royal Russian responsibilities were not to be in this prince’s future.

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