Printemps opens first metaverse store

By Alessandro Carrara | Published: 3-Oct-2022
Digital

An exclusive NFT is being offered to 30 customers, who will be entered into a prize draw when they purchase a product form the virtual store

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French department store chain Printemps has opened its first metaverse retail outlet.

The virtual space takes the form of an atrium located within the luxury retailer’s Haussmann store in Paris, France, with windows overlooking the capital’s skyline.

Users are able to navigate to different categories and purchase from

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