P&G dominates personal care categories at the FMCG awards
Procter & Gamble was personal care’s biggest winner at the UK Product of the Year awards, which took place last night at London’s One Marylebone and was hosted by comedian Hugh Dennis. The awards, which were established 25 years ago in France and which now take place in 32 countries globally, recognise FMCG innovation across all categories and more than 10,000 consumers voted (in a survey conducted by TNS) to determine yesterday’s winners.
P&G’s Head & Shoulders 2in1 range won the Shampoo category, while Gillette Fusion Proglide Styler topped the Hair Removal one. In addition, Oral-B Trizone was voted best Electric Toothbrush and its P&G stablemate Febreze Air Freshener won the Air Freshener category.
It was also a good night for Kimberly-Clark whose Kleenex Facial Cleansing Wipes and Kleenex Eye Make-up Removal Wipes triumphed in the Facial Skincare and Beauty and Eye Skincare and Beauty categories respectively.
Other winners included Nivea Q10 Firming Body Oil (Beiersdorf UK Ltd) in Moisturisers/Balms, Listerine – Total Care Zero (Johnson & Johnson Ltd) in Mouthwash, Philips Zoom NiteWhite (Philips Consumer Lifestyle) in Professional Whitening, UltraDEX Anti-Bacterial Coated Interdental Tape (Periproducts Ltd) in Oral Floss and Jungle Formula Outdoor & Camping (Omega Pharma UK) in Outdoor Healthcare.
“It’s encouraging to see so many brands continuing to invest in product innovation despite the tough economic climate,” commented Mike Nolan, CEO of Product of the Year Management. “This year we’ve seen a trend for winning products which offer consumers added value; brands are looking to give consumers a professional experience in the home so they can save money from going out.”
According to Product of the Year Management, 44% of consumers are more likely to buy a product if it features the Product of the Year logo.