Pure Beauty Awards 2017 celebrates best in beauty at neon-glam ceremony

The best new beauty products of 2017 were announced at a sell-out neon glam-themed awards ceremony last night.

Pure Beauty Awards 2017 winners


The winners of the Pure Beauty Awards 2017 were announced at a glowing neon-glam themed ceremony hosted by radio DJ, author and presenter Gemma Cairney last night.

The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands and the UK’s leading UK beauty buyers, including Amazon, Boots, Harrods, QVC, The Perfume Shop and The Fragrance Shop.

A host of celebrities joined in with the night’s proceedings.

The Saturdays' Rochelle Humes scooped the award for Best New Ethnic Beauty Product with her HiGlow High Intensity Radiance & Glow Body Cream . Plus, Samantha Faiers and Billie Faiers went up on stage to collect the Best New Body Product award for their Minnies So Into It Sparkling Dusting Powder.

Gemma Cairney was the host at this year's neon-glam-themed ceremony


W7 Cosmetics sponsored this year’s Organic and Natural categories and were joined by their brand ambassadors Maria Fowler of The Only Way Is Essex fame, make-up artist and YouTube star Stephanie Lange and four-times BMX World Champion Kelvin Batey.

Univar sponsored this year’s two big categories of the night – Best New International Breakthrough Brand and Best New British Brand. Huda Beauty bagged the International Breakthrough Brand gong and My Brow Care was awarded the Best New British Brand crown.

The winners of the 36 categories were announced last night - Nu Skin (pictured) won the Best New Premium Skin Care Product category

The Pure Beauty Awards 2017 winners are:

Best New Skin Care Product

Commended: Iroha Nature Cleansing Strips Detox

Bronze: Skin Physics OXYGEN-C Super Serum

Silver: Palmer’s Cocoa Butter Formula Ultra Gentle Facial Cleansing Oil

Gold: NIP+FAB Glycolic Fix Foaming Pads


Best New Skin Care Treatment

Commended: T-Zone Charcoal & Bamboo Nose Pore Strips

Bronze: Dr Organic Skin Clear Tea Tree Treatment Gel

Silver: Murad Professional Eye Lift Firming Treatment

Gold: BeautyPro Detoxifying Bubbling Cleansing Mask With Activated Charcoal


Best New Face Mask

Commended: Tropic Skincare Face Lift Brightening Tightening Mask

Bronze: 7th Heaven Charcoal Peel-Off

Silver: WUNDER2 WUNDERTOX 2 Minutes Cleansing/Detox Mask

Gold: UpYours ChinUp Mask


The beauty industry enjoyed a champagne drinks reception ahead of last night's ceremony

Best New Sheet Mask

Commended: 5KIND Clinical Skincare Face & Neck Line Smoothing Mask

Bronze: Skin Republic Bubble Purifying + Charcoal Face Mask Sheet

Silver: STARSKIN Purifying Liftaway Mud Face Sheet Mask Silkmud Pink French Clay

Gold: Oh K! Gold Dust Hydrogel Face Mask


Best New Premium Skin Care Product

Commended: Murad City Skin Age Defense Broad Spectrum SPF 50 PA++++

Bronze: Arbonne RE9 Advanced Night Repair Crème

Silver: Alpha-H Liquid Gold Rose

Gold: Nu Skin ageLOC Tru Face Essence Duet


Best New Anti-Ageing Product

Commended: 10 Years Younger Anti-Ageing Facial Oil

Bronze: SBC Collagen Ultra Rich Cream

Silver: Palmer’s Cocoa Butter Formula Multi-Effect Perfecting Facial Oil

Gold: Skin Physics ADVANCE SUPERLIFT Neck Lifting & Firming Cream


Best New Premium Anti-Ageing Product

Commended: SAMAYA Ayurvedic Skincare Vata Anti-Ageing Cream

Bronze: GUINOT Crème Age Summum

Silver: Forever Living Infinite By Forever Firming Serum

Gold: ELEMIS Pro-Collagen Marine Cream SPF 30


Best New Natural Product

Commended: Burt’s Bees 100% Natural Lipstick in Blush Basin

Bronze: My Trusty Sunflower Hand Cream Lavender – Skincare From The NHS

Silver: Kiss The Moon Love Night Cream For Hands

Gold: BARR Sweden Organic Snow Oil



Best New Natural Face Product

Commended: Phytomone Sleepless Nights Calming Face Oil

Bronze: Weleda Lip Balm

Silver: Dr Organic Skin Clear Organic Tea Tree Oil Control Moisturiser

Gold: Yes To Tomatoes Clear Skin Detoxifying Charcoal DIY Powder-To-Clay Mask


Best New Organic Product

Commended: Organic Island Paw Paw Lip Salve

Bronze: Mukti Organics Age Defiance Vital C Elixir

Silver: Trilogy Rosehip Oil Light Blend

Gold: KINN Body Wash


Best New Hair Product

Commended: Natural World Charcoal & Mint Ultra Purifying Shampoo

Bronze: Lee Stafford Sea Salt Crystal Shampoo

Silver: j.f. lazartigue Ultra-Regenerating Mask

Gold: My. Haircare Infuse My. Colour Platinum Wash


My. Haircare (pictured) won the Best New Hair Product category

Best New Hair Styling Product

Commended: Tangle Teezer The Ultimate

Bronze: CURLSMITH Curl Defining Styling Soufflé

Silver: Revlon Pro Collection Salon One-Step Hair Dryer and Volumizer

Gold: Remington Air Plates Straightener S7412


Best New Electrical Product

Commended: Remington Air Plates Straightener S7412

Bronze: ghd Flight Wanderlust Travel Hairdryer

Silver: Magnitone London Blend UP Vibra-Sonic Makeup Blending Brush

Gold: SmoothSkin Bare


Best New Body Product

Commended: SBC Rosemary & Eucalyptus Foot Cream

Bronze: Arbonne Rescue & Renew Detox Gelée

Silver: Soap & Glory Spritz Me Quick Super Hydrating Moisture Mist

Gold: Minnies So Into It Sparkling Dusting Powder


Samantha Faiers and Billie Faiers went up on stage to collect the Best New Body Product award for their Minnies So Into It Sparkling Dusting Powder

Best New Bath & Shower Product

Commended: Spongellé Boxed Flower Freesia Pear Body Wash Infused Buffer

Bronze: Radox 12H Scent Touch Body Wash

Silver: Tropic Skincare Wild Mint, Lime And Pineapple Body Wash

Gold: Bubblegel Bubble Bath


Best New Hair Removal Product

Commended: SmoothSkin Bare

Bronze: Friction Free Shaving Friction Free Shave Cream

Silver: Remington Smooth & Silky 7 In 1 Cordless Epilator EP7035

Gold: Philips Lumea Prestige IPL


Best New Deodorant

Commended: Salt Of The Earth Pure Aura Natural Deodorant Scented With Melon & Cucumber

Bronze: Sure Maximum Protection Antibacterial Odour Protection Anti-Perspirant

Silver: Awake Organics Co. Aura Clean Deodorant

Gold: Dove Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Deodorant


Natural World, Janina and T-Zone (pictured) were some of the winners of the night

Best New Oral Beauty Product

Commended: Nu Skin AP-24 Whitening Fluoride Toothpaste

Bronze: Janina Ultra White Charcoal & Clay Teeth Whitening Powder

Silver: Philips Sonicare DiamondClean Smart Sonic Electric Toothbrush With App

Gold: Beverly Hills Formula Professional White Precious Pearl Enamel Remineralising Serum


Best New Sun Care & Tanning Product

Commended: Sunkissed Bronze Professional Rapid Tan & Tone

Bronze: Alpha-H Protection Plus Hair & Body Oil SPF 50+

Silver: Tancream

Gold: UTan & Tone Coconut Tanning Water


Best New Hands & Nail Product

Commended: Mary Kay Fragrance-Free Satin Hands Nourishing Shea Cream

Bronze: Yardley London English Freesia Nourishing Hand Cream

Silver: Little Ondine Peel Off Glitter Nail Polish Stargazing

Gold: Semilac SemiFlash


Best New Lip Product

Commended: Burt’s Bees Scarlet Soaked Lipstick

Bronze: Dr.PAWPAW Limited Edition Red Sparkle Multipurpose Soothing Balm

Silver: Sleek MakeUP Matte Me Metallic Rusted Rose

Gold: Makeup Revolution Retro Luxe Lip Kit


Best New Eye Product

Commended: NIP+FAB Eyeshadow Palette

Bronze: W7 Cosmetics Mighty Mattes Eye Colour Palette

Silver: Nu Skin Nu Colour LightShine Eyebrow Shaping Kit

Gold: Makeup Revolution Pro HD Amplified Palette


Best New Make-Up Base Product

Commended: W7 Cosmetics Strobe & Go! Strobing Stick

Bronze: Eye Care Cosmetics Bronzer Powder

Silver: Technic Colour Fix Highlighter Palette

Gold: Sleek MakeUP Cleopatra’s Kiss Highlighting Palette


Best New Female Fragrance

Commended: Yardley London English Freesia Eau De Toilette

Bronze: Avon Viva La Vita Eau De Parfum

Silver: Michael Bublé BY INVITATION

Gold: Missguided Babe Power Eau De Parfum


Best New Premium Female Fragrance

Bronze: Charlotte Tilbury Scent Of A Dream

Silver: Calvin Klein CK All

Gold: Dolce&Gabbana Light Blue Eau Intense Pour Femme


Best New Premium Male Fragrance

Commended: LALIQUE L’Insoumis

Bronze: JOOP! WOW! Eau De Toilette

Silver: Dolce&Gabbana Light Blue Eau Intense Pour Homme

Gold: HUGO Iced Eau De Toilette


Best New Male Skin & Body Care Product

Commended: Pevonia Spa Care For Him Collagen Boost Face Balm

Bronze: Scaramouche + Fandango Lip Balm With Honey + Shea Butter

Silver: Heath Moisturiser

Gold: Hawkins & Brimble Face Wash


Best New Male Shaving & Beard Product

Commended: Lqd Skin Care FACE Shave

Bronze: Bath House Fig & Nutmeg Beard Oil

Silver: Hawkins & Brimble Shaving Cream

Gold: Panasonic i-Shaper 3-In-1 Precision Trimmer ER-GD60


Best New Male Hair Product

Commended: Remington Precision Cut Titanium Plus HC5700

Bronze: Captain Fawcett’s Beer’d Shampoo

Silver: label.m Fashion Edition Wax Spray

Gold: Nanogen 5 In 1 Shampoo & Conditioner For Men


Best New Ethnic Beauty Product

Commended: Palmer’s Olive Oil Formula Olive Oil Smoothing Shampoo

Bronze: Creme Of Nature Perfect Edges Black

Silver: C.A.K.E Cosmetics Daily Wear Foundation

Gold: HIGlow High Intensity By Rochelle Humes Radiance & Glow Body Cream

Rochelle Humes scooped the award for Best New Ethnic Beauty Product with her HiGlow High Intensity Radiance & Glow Body Cream

Best New Retailer’s Own Label Product

Commended: Superdrug Charcoal Toothbrush

Bronze: Feelunique Travel Essentials Beauty On The Go Kit

Silver: Avon Anew Ultimate Supreme Dual Elixir

Gold: Boots Ingredients Sheet Face Mask Charcoal & Willow Bark


Best New Design & Packaging

Commended: Electric Ink Tattoo Care Defining Body Oil

Bronze: UpYours ChinUp Starter Set

Silver: Urban Decay All Nighter Liquid Foundation Bottle By Fusion Packaging

Gold: VIRGINIA STONE ‘Eyes' For Jasari For Medium Skin Tone


Best Retail Innovation

Commended: Button & Wilde

Bronze: Feelunique Makeup Live app

Silver: The Perfume Shop Engraving Service

Gold: QVC UK Tili Try It, Love It Beauty Box


The Pure Beauty Awards guests went home with a goody bag jam-packed with beauty products

Best Special Innovation

Commended: Nail-Aid 1 Second Spray Away Acetone Spray Nail Polish Remover

Bronze: Bondi Sands Self Tan Eraser

Silver: SAMAYA Ayurvedic Skincare Pitta Hydrating Cleanser

Gold: THE HERO PROJECT Night Drops Stress Less Age Defying Elixir

Best New International Breakthrough Brand

Commended: FRÉNÉSIES

Bronze: Skin Physics

Silver: PRAI Beauty

Gold: Huda Beauty

Best New British Brand

Commended: Minnies Beauty

Bronze: Button & Wilde

Silver: Electric Ink Skincare

Gold: My Brow Care




A full breakdown of all the winners will be included in the December issue of Pure Beauty.

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