Private equity firm Yellow Wood Partners has acquired Paris Presents, the owner of beauty brands Eco Tools and Real Techniques.
Through the acquisition from EagleTree Capital, Paris Presents will merge with Yellow Wood’s current personal care brand Freeman Beauty.
The move is said to benefit both companies’ millennial and generation Z-focused retail partnerships.
Paris Presents’ CEO Patrick O’Brien and top management executives are expected to remain in their current roles.
“While we have enjoyed considerable growth and success over the past years with EagleTree Capital,” said O’Brien, “partnering with Yellow Wood provides us with access to additional resources and an increased level of industry and operating expertise to build on our success and accelerate our business priorities as an innovative market leader.”
Dana Schmaltz, founding partner of Yellow Wood Partners, added: “Paris Presents’ superior quality branded beauty accessory products dovetail well with Freeman Beauty’s industry leading face masks as both companies share the same millennial, gen z and multicultural consumers.
“The combined organisation will enhance the strong partnerships that both Paris Presents and Freeman have with their retail and e-commerce partners leading to future growth.”
