Revlon Q1 sales down, despite Elizabeth Arden growth

The New York beauty brand owner's Fragrance division saw the largest decline, followed by its Portfolio

Revlon's Live Boldly campaign

Revlon has reported a dip in its Q1 2019 with a 1.3% loss to US$553.2m.

The company’s Fragrance division was hit hardest with a 15% drop from $91.4m to $77.3m, with store closures being blamed for the poor sales.

Revlon’s Portfolio segment, which includes American Crew and Creme of Nature, saw the second largest decline from £134.5m to $117.2m.

Despite the double digital losses in two key categories, the New York group’s namesake brand and Elizabeth Arden saw strong revenue growth.

Revlon increased by 7.9% year-on-year to $247.3m, largely driven by the brand’s colour cosmetics and professional lines.

Meanwhile, Elizabeth Arden sales were up by 5.4% in Q1 2019 to $111.4m. The success was accredited to the 99-year-old brand’s skin care collections and branded fragrances.

Revlon CEO Debra Perelman said she was very pleased with the results of the two flagship brands and that the company’s attention will turn to travel retail.

“We also remain encouraged by the positive consumer response to our first half 2019 new product introductions,” she said.

“Our strategic focus areas of e-commerce, Elizabeth Arden skin care, China and Travel Retail continued to perform exceedingly well, and as a result of improved operational performance, we achieved our third consecutive quarter of year-over-year Adjusted EBITDA growth.”

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