Pure Beauty

Revlon re-enters China, names K-pop star Jessica Jung as brand ambassador

By Sarah Parsons | Published: 1-May-2020

The American beauty conglomerate left the Chinese market in 2014

Revlon has named K-pop singer and actress Jessica Jung as its latest global ambassador, as the company officially reenters China.

The beauty conglomerate left the Chinese market in 2014 and cut more than 1,000 jobs.

Revlon is now available via retailer Tmall, following the announcement that the Alibaba owned-company aims to add 1,000 new international brands to its platform.

Jung is the first Asian ambassador for the brand. She will represent the brand in the continent and appear in global campaigns for the Super Lustrous and ColorStay franchises along with other new launches such as new Total Color permanent hair colour.

The 31-year-old is best known for leaving K-pop group Girls' Generation in 2014 to forge her own music career.

She also starred in the Korean version of the musical Legally Blonde and has appeared in several television series in the country.

In 2014, she broke into the fashion and founded her own luxury fashion brand Blanc & Eclare.

Silvia Galfo, Revlon Global Brand President, described Jung as able to "transcend convention".

"We were drawn to Jessica because she is a force of nature, channeling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way," he continued.

Jung joins actresses Revlon ambassadors Gal Gadot, Sofia Carson and models Ashley Graham, Adwoa Aboah and Eniola Abioro.

"Revlon has always represented the epitome of glamour for me. As a young girl growing up in San Francisco, I couldn't help but be dazzled by the bold imagery of iconic women wearing Revlon make-up," said Jung.

"To now be part of these legendary Revlon ambassadors is a thrill and an honour."

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