Revlon reignites hype around 50s lipstick shades with Amazon Original TV campaign

By Becky Bargh | Published: 15-Jul-2019

The marketing push runs in collaboration with Amazon Original TV series, The Marvelous Mrs. Maisel

Ahead of National Lipstick Month, Revlon has teamed up with Amazon Original TV series, The Marvelous Mrs. Maisel, to reignite the hype around its classic lipstick shades.

Set in 1950s New York City, the period drama follows Midge Maisel and her quest to become a stand-up comedian.

However, beauty plays a prominent role in the series, after Midge lands a job at the Revlon counter in luxury department store of the time B. Altman.

Available exclusively at, the collection features two ranges in some of the brand’s Super Lustrous Lipstick’s most iconic shades.

Take The Stage Reds features its Fire & Ice, Certainly Red and Cherries in the Snow shades.

While its Stand-up Nudes includes Pink Truffle, Blushing Mauve and Rum Raisin.

During the 1950s, Revlon debuted its Fire & Ice campaign, which encouraged women to wear make-up as a mode of self-expression.

Today, Revlon is still using the same mantra, to inspire women in beauty.

Earlier this year, it launched its I Can. So I Did. campaign, fronted by a host of its ambassadors, including Adwoa Aboah and Gal Gabot, which encourages women to ‘look natural’ and ‘achieve their goals’.

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