Rihanna announces launch of Crush fragrance

Crush by Rihanna is described as an “empowering, strong, confident and unapologetic” scent

Rihanna has released a new poster campaign to support the launch of her second fragrance in the RiRi collection.

Crush by Rihanna is described as an “empowering, strong, confident and unapologetic” scent. It opens with top notes of bergamot, mandarin and pink peppercorn, before moving to a heart of pink rose, ylang ylang and red berries. It ends on a base of musk, cedarwood and patchouli.

The bottle is said to have been designed by the 28-year-old pop singer herself. Crush will launch in the US in August via Macy’s and other retailers, as well as on macys.com.

Rihanna’s fragrance’s are created under license with prestige fragrance manufacturer Parlux, which is behind the singer's seven other scents. Rihanna announced earlier this year she would be working with LVMH's Kendo business to create her first make-up line Fenty Beauty.

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