Rihanna confirms Fenty Beauty skin care brand launch

By Sarah Parsons | Published: 3-Apr-2020

The LVMH make-up brand first launched its acclaimed 40-strong foundation shade range in 2017

Singer and entrepreneur Rihanna has confirmed that her popular make-up brand is set to expand into skin care.

The co-founder of Fenty Beauty, alongside LVMH, first trademarked 'Fenty Skin' in March 2019, but did not officially address the brand extension until this week.

The registration with the United States Patent and Trademark Office covers medicated and non-medicated skin care, soap, body care and personal care products, excluding colour cosmetics, perfume and other fragrance-only products, as well as related accessories such as kits, tools and applicators.

In an interview with British Vogue, Rihanna confirmed she is working on a skin care line.

Although she did not reveal a date, the publication claimed the launch will be "imminent".

“Skin care, it’s the truth. It either works or it doesn’t. There’s nowhere to hide," said the London, UK, resident.

Fenty Beauty received international acclaim after its launch in September 2017 due to its 40-shade foundation range.

Dubbed 'the Fenty effect', cosmetics brands of all price points have since followed suit and expanded their foundation line to offer shades for all skin tones.

“I’m shocked by people saying, ‘Oh my god, what made you think of making make-up for black girls?" she added.

“I’m like, 'What? You thought this was like, a marketing strategy? Like I’m a genius?"

Aside from being the face and co-founder, in the interview Rihanna described how she had turned her hand to copywriting for the brand.

This includes penning product descriptions, shade and product names.

"I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by,” she said.

In May 2019, the Barbadian singer became the first woman of colour to lead a fashion house under the LVMH brand and the first woman to create an original clothing brand for the group.

Has make-up lost its gloss?

According to market research company NPD UK, luxury make-up sales dropped by 8% to £721m in 2019 as consumers turn to premium skin care brands.

Analysts note that beauty consumers are increasingly turning away from heavy-contoured looks and to seek a dewy complexion via skin care.

A growing number of luxury colour cosmetics brands have recently ventured into skin care, including Huda Beauty, Marc Jacobs and Victoria Beckham Beauty.

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