Cosmetics Business looks at the latest hair mist launches
Hair perfumes have been dubbed the indie trend turned mainstream phenomenon since brands like Chanel, Dior and Guerlain wafted onto the scene with scented hair mists. Fragrances specially formulated to be sprayed on the hair are lightweight, with less alcohol - so not as drying as regular fragrance - and protect the hair fibres from the elements. Cosmetics Business Markets highlights the latest launches:
Herra Protect Hair Perfume range incorporates nourishing ingredients which help to protect the hair against day-to-day damage. The three products in the range include the signature Protect Hair Perfume, and two new Oud additions. All contain glycerin to help the hair retain moisture without weighing it down, olive extract to protect hair from pollution and free radicals and sunflower extract to help protect hair against UV and prevent colour fading.
The scent of the signature Protect Hair Perfume features Italian bergamot and loquat fruit, midnight orchid, rose petals, white jasmine, mimosa, heliotrope, lily, creamy vanilla, warm tonka bean, sandalwood and musk. The two new Hair Perfumes include Oud Inspired Protect Hair Perfume with a blend of woody and floral notes, and Oud Intense with a deeper woody note, which launched in February.
Byredo Founder Ben Gorham believes that “people are more experimental today, applying fragrances in various forms... at Byredo, our focus has been very much on the smells, we now want to focus on innovative ways to apply perfume.” The result is a collection of three perfumes that combine Byredo’s signature scents with a silicone and polymer formula to leave the hair nourished and luminous with an uplifting scent.
The three Hair Perfumes are Gypsy Water, a vibrant and subtly woody fragrance inspired by Romani life; Bal d’Afrique, a warm and romantic vetiver inspired by Paris in the 1920s; and Blanche, a floral fragrance based around the perception of the colour white.
Dior (LVMH) became one of the biggest names in the hair fragrance trend when it this added Miss Dior Hair Mist to its iconic fragrance line in March. According to the brand, its benefits extend beyond hair refreshing to protection against urban pollution, while remaining a light formula that adds a sensual trail to the hair.
Commenting on the product, Dior Perfumer- Creator François Demachy says: “Perfuming the hair is an age-old gesture that is still just as elegant today, with just as stirring an effect. Miss Dior Hair Mist is discreet and appealing at the same time.”
label.m (Mascolo Group) introduced its first ever fragrance in November. Hair Perfume is designed for both hair and body, offering nourishing benefits with argan oil and a long lasting scent with notes of bergamot, nutmeg, tuberose and cedarwood.
According to Sacha Mascolo-Tarbuck, Global Creative Director at label.m, the hair perfume seizes the opportunity to add “something different to the label.m range that was aspirational.” The product is available at label.m concept salons worldwide.
Sachajuan Protective Hair Perfume is a multi-tasking hair reviver that treats the hair by moisturising, reducing static, imparting shine and adding UV protection. The product works to counteract free radical damage and includes an extract from natural citrus oils that is said to encapsulate odour molecules and break them down in order to completely refresh the hair.
The fragrance is formed with top notes of litchi and green apple, a heart of peach, rose and ylang ylang and base notes of patchouli, cedar wood and white musk. The product can also be used as a refreshing body mist.
Percy & Reed
Percy & Reed Eau My Goodness Shine & Fragrance Spray is another multi-benefit product – a glossing spray and hair fragrance in one.
The perfume is designed to evoke the smell of rose on a dewy morning, opening with grapefruit and rhubarb and aromatic notes, leading to a heart of rose, peony, geranium and pink peppercorns and a base of woods, amber and honey.
The spray adds shine to hair, providing a finishing touch to hairstyles.