The initiative will allow customers to return empty packaging from the brand's hair care line to be recycled
Henkel-owned Schwarzkopf has teamed up with recycling management company TerraCycle to launch a range of recycling programmes for its products.
Customers will now be able to return Schwarzkopf’s plastic jars, lids, bottles, closures, tubes, pumps, caps and aerosol products through its Schwarzkopf Aerosols, Schwarzkopf Hair Coloration and Schwarzkopf recycling initiatives.
To use the platform, customers can download a free shopping label and return used packs to TerraCycle.
“Hair care products are a staple in the daily routines of countless consumers,” said TerraCycle CEO and founder Tom Szaky.
“The launch of the Schwarzkopf Recycling Programs represents an exciting opportunity to divert a large category of waste from landfills.
“We look forward to partnering with this forward-thinking company for many years to come and continue to offer sustainable solutions to traditionally hard to recycle packaging."
Products which can be returned include Schwarzkopf’s göt2b styling & color, Color Ultime, Keratin Color and Simply Color.
Henkel’s VP, R&D, Beauty Care, Martina Spinatsch, added: “The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging.”
Beauty heavyweights including Firmenich, Unilever, Gillette and L’Occitane have previously collaborated with TerraCycle to recycle their products’ packaging.
Read our exclusive interview with Szaky via the link below.