Sephora appoints former Apple exec as first digital chief

By Becky Bargh 14-Feb-2022

Marc Abergel will lead the LVMH retailer’s digital transformation as online becomes top priority for beauty seller

Sephora's new Chief Digital Officer will lead the business' online transformation

Sephora's new Chief Digital Officer will lead the business' online transformation

Beauty retailer Sephora has named former Apple executive Marc Abergel as its first-ever Chief Digital Officer.

In the newly created role, Abergel will bring his consulting and transformative skills from Tencent, Deloitte Digital and the Lego Group to Sephora, according to WWD.

Reporting to CEO Martin Brok, he will helm the LVMH-owned retailer’s digital transformation and lead its digital strategising.

This will include enhancing shoppers’ journeys online and guiding e-commerce growth.

“One of the most remarkable things about Sephora is its ability to capitalise on the phenomenal digital acceleration that occurred over the last couple of years,” said Brok.

“In order to win in the new omnichannel ecosystem, it is now necessary to further accelerate our digital capabilities and to determine how we create a better and more differentiated consumer experience.

“I am convinced that Marc’s extensive background in digital transformation and his future contribution will be pivotal in our journey as we reimagine the future of beauty.”

A digital-savvy Sephora

Sephora’s move comes at a time when its digital presence shows no signs of slowing down.

The French beauty pure play has also been investing in its online presence.

In July, the group completed its £132m buyout of the British e-tailer Feelunique.

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And, just a month prior, Sephora found a partner in German fashion giant Zalando to ramp up its prestige beauty business.