Sephora to launch ‘first-of-a-kind’ House of Beauty experience

The LVMH-owned retailer is marking 20 years of business in the US with the launch of SEPHORiA

Sephora has announced it will be taking over an LA venue for two days in October to offer consumers a ‘first-of-a-kind’ immersive beauty experience.

With a House of Beauty theme, the ticketed SEPHORiA event held at The Majestic Downtown will invite attendees to “literally . . .

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