Liberty Interactive Corporation will change its name to Qurate Retail Group after its splits from GCI Liberty
TV shopping channel QVC’s parent company Liberty Interactive Corporation has announced it will change its name to Qurate Retail Group.
The new name will take effect once the company has completed its split-off from recently-acquired telecommunications company GCI Liberty formerly called General Communications.
The name change will also affect Liberty Interactive Corportation-owned HSN, the original TV shopping channel.
Greg Maffei, QVC’s newly appointed Chairman, said: “Qurate Retail Group will be a new venture in more ways than just a change of name.
“We will be a select group of like-minded businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling, combining the brest of retail, media and social.”
Mike George, who fills Maffei’s position as President and CEO of QVC, said: “Our new logo and name reflect our unmatched expertise in curation, which goes beyond product.
“We will be the unrivalled leaders in curating experiences, conversations and communities for millions of highly discerning shoppers.”
Other retailers owned by Liberty Interactive Corporation include: zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road and Improvements.
Qurate Retail Group has also hired a New Ventures team, to help develop innovative retail concepts and of growth opportunities.