Simplicity and empowerment: The secret to fragrance success

Euromonitor pinpoints the top 6 trends perfumers should target at today’s World Perfumery Congress

Master perfumers create scents that enrapture the senses and lift the soul. But how can they channel all this creativity in a commercially viable way; specifically in a way that is relevant to today’s consumer?

This was the question market research company Euromonitor International answered in . . .

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