So you want to be the next Glossier? How to raise investment for your new beauty start-up

By Sarah Parsons 23-Oct-2020

Start-up numbers are on the rise amid the Covid-19 economic disruption. So, if you are a young beauty brand, here’s an expert guide to winning over investors and making your grand idea a success

Emily Weiss went from the Into The Gloss blog to a start-up and now a billion dollar brand

Take a look back at modern history and you'll find that crises are opportune moments for fresh ideas, innovations and products. Some of the most popular beauty companies today – from Morphe Cosmetics to Cult Beauty – and tech giants like Uber, AirBnB and WhatsApp launched during the 2008 financial crash.

The Covid-19 pandemic and subsequent recession have undoubtedly left many people feeling just lucky enough to even have a reliable income. But the health crisis has also been a professional reset button. A moment for employees and the newly made redundant to reflect on their current career trajectory and evaluate if working for somebody else is right for them. Perhaps now is the best time to dust off that long-shelved business idea and actually do something about it.

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