Sofia Vergara launches new fragrance collection

Perfumania celebrates launch of Tempting by Sofia Vergara at Beautycon

Perfumania is celebrating the launch of Sofia Vergara’s latest fragrance collection, Tempting by Sofia Vergara, at Beautycon Festival LA.

Don Loftus, President at Parlux Fragrances, explained: “Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon’s extensive influencer network, expanding the dialogue through both traditional and new media.”

Tempting is said to have a fresh, floriental feel with top notes of pineapple, mandarin and acai berries. The heart contains passion flower, orchid and jasmine while the base consists of vanilla, caramelised musk and sandalwood.

Moj Mahdara, CEO at Beautycon Media, said: ‘Sofia Vergara is breaking the mould of traditional media by partnering with Beautycon for the launch of her new fragrance. Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space.”

Vergara herself added: “Every woman has a sultry side – it’s one of the most enjoyable aspects of being a woman. I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it.”