Spring Summer 2017 Trends Edit

Get to grips with the four main beauty trends for this season and help your customers recreate that ‘hot off the catwalk’ vibe from the comfort of their own homes

Dare to bare

We can thank celebrities like Alicia Keys going bare faced on the red carpet, as well as the ongoing wellbeing movement, for the fresh skin look continuing to be a key trend in 2017. Rimmel London Global Make-Up Artist, Kirstin Piggott, says: “We are still seeing the no makeup, make-up trend with super flawless radiant skin teamed with subtly defined features and beautifully groomed brows.”

A seemingly simple trend, customers may be tempted to slip into old habits by applying a thick layer of foundation and concealer. Instead, Annie Carter, Founder of online make-up artist portal Beauty Bash, suggests reminding customers to . . .

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