Spanish ready-to-wear fashion brand enters colour cosmetics with low priced range
Spanish ready-to-wear fashion brand Stradivarius (Inditex) is launching its own colour cosmetics line this month. The products will be available in all the firm’s stores and have low pricing of around €4-5 per item and packaging in bright, acid colours.
The line includes flavoured lip balms with flavours such as cherry, melon and tutti-frutti; vibrant colour lip glosses; around 20 shades of nail polish; and hand- bag-sized perfumes. All the products are paraben-free. Spanish model Sheila Márquez will be the face of the summer 2014 collection and the products will be available in Stradivarius’s 230 stores across Europe from the beginning of June.
Stradivarius has been under the aegis of Spanish fashion conglomerate Inditex – most famous for its Zara brand – since 1990 and is the third of the group’s stable to launch complementary products. Women’s fashion brand Bershka already has a separate beauty line, while Pull & Bear has launched a perfume. Inditex also owns Massimo Dutti, lingerie brand Oysho and accessories firm Uterqüe.Fashion brands entering the beauty market is a growing trend, with other European labels including French brands Camaïeu, which launched a cosmetics line a few months ago, and Etam, which is due to launch a collection in the autumn.
Patricia Mansfield-Devine, Rennes