Szyfer appointed CEO at Ahava

Szyfer will replace Yacov Ellis who is to resign after 10 years as CEO

Israeli skin care brand Ahava has named Elana Drell Szyfer as Group Chief Executive Officer, effective 1 September. Szyfer, who is the current CEO of Ahava in North America, will replace Yacov Ellis who is to resign after 10 years as CEO.

Szyfer joined Ahava two years ago as acting Group Chief Operating Officer and Chief Executive Officer of Ahava North America. She is credited with repositioning and relaunching the brand in 2011, leading it to double digit growth in all of its key US retail partners.

Prior to joining Ahava North America, Szyfer served as Senior Vice President of Global Marketing for The Estée Lauder Companies.

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