Tarte cosmetics becomes first featured partner of colour search app

ShadeScout app launched

Tarte cosmetics has teamed up with augmented reality company FaceCake Marketing Technologies on its cosmetics colour search app.

ShadeScout launched earlier this year and features an expansive collection of make-up by a number of brands, with its first featured partner being tarte. The app allows consumers to virtually try on and purchase products using the app. Users can also share the results on social media.

Linda Smith, Founder and CEO at FaceCake, said: "Strong colour offerings and a focus on natural ingredients make tarte a standout brand and a perfect fit for ShadeScout. Tarte's classic earth tone shades combined with their new colour palettes are an exciting addition for ShadeScout users."

Candace Craig Bullshak, Senior Vice President of Branding at Tarte, said: "We're thrilled to be partnering with such a cutting-edge platform like FaceCake's ShadeScout. It provides a great virtual experience for our mobile and social enthusiast tartelettes!"

The app is available through iTunes and Google Play.

Companies