Male and female scents inspired by fashion collections
February 2011 will see Ted Baker London launch two new fragrances – Pashion for men and Langley for women which are inspired by fashion collections of the same name – in collaboration with fragrance company KMI Brands. The juices have been created by CPL Aromas and IFF and are presented in embossed bottles of a vintage design which are adorned with rose gold and pewter.
Speaking at the press launch, Herbie Dayal, ceo of KMI Brands, said: “We are very excited about these new fragrances and hope they will have as much success as the first fragrance we launched with Ted Baker back in 1998.”
Langley comprises top notes of sweet bergamot entwined with ginger and pink pepper with a heart of green tea, drying down to a base of musk and cedarwood. Meanwhile Pashion is built on a base of leather and amber and has a citrus heart, which gives way to top notes of pimento berry and tea.