- Six Holland & Barrett stores will be functional inside Tesco stores by August
- Tesco will gauge customer response before deciding whether to expand concept
- Cosmetics brands include Dr Organic, Manuka Doctor, Sukin, Burt's Bees and more
Tesco will start trialling Holland & Barrett store-in-stores over the summer in the UK and gauge consumer response before deciding on whether to expand the concept.
The retailer told Cosmetics Business it will open five more stores by August, while one has already opened in the Dudley Tesco Extra on 25 July. Holland & Barrett confirmed six new jobs were created in the Dudley store.
Matt Davies, Tesco UK and ROI CEO, said: “We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett.
"The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
Holland & Barrett will bring a selection of its natural and organic beauty brands to Tesco shoppers including snail gel and its best-selling coconut-based products.
Holland & Barrett CEO Peter Aldis, added: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept."
He added: "We know that Tesco’s customers are diverse, like ours, but one thing that they have in common is that they want access to a wide range of health and wellbeing products without having to take too much time out of their busy routines to source them.
"We hope that this pilot will help them to achieve this as we continue our mission to bring health and wellbeing to high streets across the UK.”
The new partnership follows Tesco’s introduction of several Arcadia sites in its larger stores last year.