The Body Shop reignites its activist spirit with London concept store

The new store will act as a campaign hub to educate consumers on upcoming projects and recycling destination for used products

The Body Shop is reigniting its activist ethos with a new concept store on London’s Oxford Street, UK.

The brand’s new campaign hub encourages visitors to explore new products, recycle old ones and learn more about The Body Shop’s projects.

At the retail destination, customers will be able to buy aluminium bottles to fill with the brand’s shower gels and creams.

The space is also fitted with ‘green’ materials such as reclaimed wood, zinc cladding and recycled plastics to help reduce its environmental impact.

Its new store will also feature a recycling station for The Body Shop’s empty bottles, tubs, tubes and pots.

Meanwhile, visitors will also be able to discover more about the brand’s campaigns at its Activism Corner.

Activism at its roots

In recent years The Body Shop has played a significant role in campaigning for a number of philanthropic causes.

In 2018 its Forever Against Animal Testing, in partnership with Cruelty Free International, gained eight million signatures calling for a global ban on cosmetic animal testing.

The brand has also launched a koala protection plan in Australia and in 2017 partnered with peacebuilding organisation International Alert to help refugee children.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies