Pure Beauty

The Inkey List to democratise skin care in the US with Sephora

By Sarah Parsons | Published: 24-Apr-2019

The affordable beauty brand focuses on single ingredients in an effort to 'cut through the jargon'

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The Inkey List, a British skin care brand that aims to ‘cut through the beauty jargon’, has landed a retail deal with Sephora US.

Launched in the UK in September 2018, this month marks the brand’s first stateside retail partnership.

“Our mission at The Inkey List is to make

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