The modern gentleman – grooming trends for 2016

The beard craze is just the tip of the iceberg for male grooming in 2016

According to Datamonitor, not only do 52% of global male consumers consider their appearance to be ‘either important or very important’, but 29% touch up their looks throughout the day, explains male grooming expert Stephen Handisides (stephenhandisides.com). . . .

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