The men's shaving market has dropped €90m, but opportunities lie elsewhere
The men’s shaving and hair removal products category showed major declines in sales recently, down €90m in the year to March 2014, according to an IRI report. However, Bridgethorne, a customer, category and shopper management specialist, states that the poor performance could reveal opportunities for businesses – and other sub-categories within male grooming – to thrive.. . .
This is a small extract of the full article which is available ONLY to subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to Cosmetics Business