The unstoppable growth of the men's grooming market


The unstoppable growth of the men's grooming market

Men's cosmetics sector has been growing steadily for several years according to the Global Men's Grooming Products Industry study, published by ReportLinker in August 2020.

By 2027, the global cosmetic market will reach 138 billion dollars, with an annual growth rate of 3.8% expected over the period 2020-2027. This is the reason why attention to trend is necessary for those Brands who want to expand their market shares.

There is an ever-increasing demand for innovative and functional products for specific needs: skin care, hair care and make-up lines or in this case, valid packaging proposals for the grooming field.

Great attention is paid to packaging which, in addition to being practical and functional for the application of the product, favours recycled materials and, in general, those that are easily recyclable and sustainable.

The demand for recyclable stick containers, lip balm containers, mono-material jars and packaging made with Post-Consumer Recycled polymers (PCR), in both cases COSMOS / ECOCERT certified, has grown exponentially among our customers.

These are all options that InduPlast Packaging Group can now offer.

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