Too Faced to open 3 UK beauty retail ‘playgrounds’

To mark the opening, the brand is offering interactive experiences including special discounts, gifts and prizes

Too Faced's Carnaby Street store, London, UK

Cult cosmetics brand Too Faced is preparing to open three new stores across the UK in October.

Set to open in Dartford, Stratford and Oxford, the Estée-Lauder Companies-owned (ELC) brand will offer interactive experiences, or ‘playgrounds’, for its shoppers.

The stores will focus on Too Faced’s hero products, including its Better Than Sex mascara and Tutti Frutti line.

This will include mascara swaps, personalised engraving, raffles and gifts.

To kick off the promotion, from 12-13 October in Dartford and Straford stores, and 26-27 October in Oxford, the brand is offering customers scratch cards to win discounts, and free samples.

Meanwhile, the first 50 shoppers will receive a free peach roll bag.

Additionally, the brand is offering a number of in-store, this includes classes on how achieve Too Faced make-up looks for lips, eyes and face.

In August, the brand announced its sales grew 22% in fiscal 2018, helping ELC earn its highest sales figure to date, generating US$13.6bn, up 16%.

Follow the link here to find out which other brands helped ELC reach its record sales.

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