Tooth whitening label takes cues from make-up

Tooth whitening brand Tint has consolidated its position as a beauty routine essential by choosing a lip gloss pack from Quadpack.

The peroxide-free, brush-on tooth paint protects teeth and perfects the consumer’s smile simultaneously. Working with Boots Contract Manufacturing, Quadpack developed a solution based on a 7ml lip gloss pack.

It boasts a simple, classic design; the white bottle and cap come with a brush that is used to paint the formula onto teeth. Two coats are said to bring out a subtle sheen, resulting in teeth appearing up to six shades whiter.

Brand Managing Director Mark Curry says: “The brush gives the dexterity and precision required to spread the formula evenly over the teeth.”

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Quadpack (more information, website)