Topshop is collaborating with Pinterest on a new project – Pinterest Palettes. Launching in time for London Fashion Week, the project will allow Pinterest users to see the colour palettes used by designers at New York, London, Milan and Paris fashion weeks.
Pinterest users will also be invited to create their own colour palettes, called their "colour DNA", based on the items pinned on their own Pinterest boards. They will then be able to shop their own "colour edit" of Topshop items based on their palette. The campaign launched on Topshop's UK and US websites this week and will run until the end of Paris Fashion Week on 7 October.
Sheena Sauvaure, Global Marketing and Communications Director at Topshop, said: "We recognise the power of colour on our customer is huge; it has the ability to inspire, excite and drive purchases, so we're delighted that our partnership with Pinterest has enabled us to explore the impact of colour, whilst engaging our customers in the excitement of London Fashion Week."
Earlier this year, Pinterest announced its first third party collaborations with shopping site Polyvore and IFTTT. Topshop is now the third brand to team up with the social tagging site.