Totally UK rebrands following Germaine de Capuccini takeover

By Julia Wray | Published: 27-May-2022

The former UK distributor will now be known as GDC Beauty Group UK

Former professional beauty brands distributor Totally UK has rebranded as the newest subsidiary of Germaine de Capuccini, following its 2021 takeover.

The business will now be known as GDC Beauty Group UK.

“Former UK distributor Totally UK was bought by GDC Beauty Group early last year and I’m delighted to announce we have now changed our name to GDC Beauty Group UK to reflect the collaboration” said Clare Dickens, Managing Director of GDC Beauty Group UK.

“We have joined Germaine de Capuccini’s worldwide network of subsidiaries in the US, Belgium, Italy, Columbia, Dominican Republic and Spain – a move that allows us to pool resources across the globe”.

“As the newest member of the GDC Beauty Group family, we now have limitless opportunities to grow, evolve and reposition ourselves within the UK market.”

Germaine de Capuccini has also announced the launch of a range of 14 broad-spectrum facial and body sunscreens, aftersun products and self-tanners.

Called TimeExpert Sun, the range’s formulas are said to strike a balance between protecting from sun exposure, providing anti-ageing benefits and respecting the oceans.

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