Products that change colour and texture help communicate active ingredient efficacy to the consumer while providing ‘wow’ factor. Danny Goldstein, Shaher Duchi and Jessie Reder discuss a technology from Tagra that brings controlled colour release to a diverse range of formula types
A skin care routine is no longer ‘routine’ at all. It is a relationship; a conversation between the consumer and their selected brands. Consumers engage with multiple facets of a formula – its clinical results, as a visual experience to share on social media, the use of ingredients with a sensitivity to global ecosystems and even whether or not it has a low carbon footprint impact during production.
And consumer engagement is key to traction in the cosmetics market.. . .
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