Transformative beauty: How to make cosmetics that change colour and texture

Products that change colour and texture help communicate active ingredient efficacy to the consumer while providing ‘wow’ factor. Danny Goldstein, Shaher Duchi and Jessie Reder discuss a technology from Tagra that brings controlled colour release to a diverse range of formula types

A skin care routine is no longer ‘routine’ at all. It is a relationship; a conversation between the consumer and their selected brands. Consumers engage with multiple facets of a formula – its clinical results, as a visual experience to share on social media, the use of ingredients with a sensitivity to global ecosystems and even whether or not it has a low carbon footprint impact during production.

And consumer engagement is key to traction in the cosmetics market.

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