Pure Beauty

True Skincare lands Amazon retail deal to reach new customers in lockdown

By Becky Bargh | Published: 1-May-2020

The British beauty brand’s line-up includes waterless, natural and organic products

British eco-friendly beauty brand True Skincare has inked a retail deal with e-commerce giant Amazon.

The brand’s waterless formulations, which minimise water wastage, and plant-based natural and organic ingredients are said to treat skin concerns.

True Skincare’s line includes cleansers, face oils, masks and exfoliants.

“We’re delighted to be launching with Amazon as an official vendor,” said True Skincare’s founder, Emma Thornton.

“Our vision is perfectly aligned with Amazon’s, as we continue to strive to make genuinely organic, natural and waterless beauty accessible to all with regards to both availability and price.

“During these unprecedented times, we must work together by being apart and, as a business, are continuously looking for ways to help our customers achieve this without being penalised for doing their bit.

“Now, customers – both loyal and new – can benefit from the plethora of advantages that Amazon has to offer, including Prime Delivery and the full offering of our range, without leaving the safety of their home.”

The products are also available at Holland & Barrett, Boots and Ocado.

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