Try-on for size: How brands can embrace filtered technology into its digital strategy

9-Feb-2022
Colour Cosmetics Skin Care Marketing Digital

AR beauty filters are saving the day and that extra five minutes in bed. But what brands are rising to the challenge

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With the continued rise in digital commerce, follows the adaptation of beauty brands trying to break into the metaverse. Zoom calls and meetings are still a part of our daily routine and as IRL reunions are kept on pause, augmented reality (AR) and try-on beauty filters come to the helm in the hopes of disguising the working-from-home chic a little bit longer.

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