UK customers spent 27% more in health and beauty SME stores over the Christmas period than in 2015.
The cosmetics sector had the most success compared to other retail categories: homeware, lifestyle and gifts grew by 23%, sports, toy and hobbies by 12% and fashion and apparel by 8%.
PoS provider Vend compared year-on-year spending from Black Friday to 15 January. The date was based on a sample of 1,500 UK SME retailers from across all sectors.
Vend commented: "The data shows that this Christmas period will be one to remember for health and beauty retailers, and pays testament to the UK’s thriving health and beauty scene."