UK report: The best of British

Beauty and personal care sales continue to rise in the UK as retailers go to greater lengths to capture consumer interest and engender loyalty, writes Julia Wray

It is no secret that British women like treating themselves to a little something. Nor is it news that a significant chunk of UK-based consumers classify retail as a hobby rather than a chore. And both these behaviours continue to benefit the UK’s beauty and personal care market, which enjoyed another robust year in 2013, increasing 2.8% on 2012 to reach £10.9bn, according to Euromonitor International.  

Winners & losers

The UK market witnessed growth in nearly all areas in 2013, with the notable exception of sun care, which decreased -2.9% in value to £265.9m. While the sun protection sub-category boosted sales in volume terms (the result of a mild heatwave last July), sun care overall “was greatly affected by the fake tanning trend wearing off,” according to Clémence Martin Saint Leon, Research Analyst at Euromonitor.

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