Does your prestige beauty business have a purpose? Then Unilever wants you
Unilever added Paula's Choice to its prestige category this year
Acquiring beauty household names has always been Unilever’s bread and butter.
The Anglo conglomerate is the driving force behind dozens of cosmetics staples including Simple, Dove and Vaseline, cementing its place in the beauty arena as a business for the masses.
But that’s all about to change.
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