Urban Decay selects Fusion Packaging

16-May-2014

Colour cosmetics brand selects Fusion Packaging for its Naked Skin Ultra Definition Loose Finishing Powder

Colour cosmetics brand Urban Decay has selected Fusion Packaging to create a custom package for its Naked Skin line of base products.

Fusion Design Studio, the in-house design and engineering unit of Fusion Packaging, created a 30ml jar for the new Ultra Definition Loose Finishing Powder, available in five shades. The brand opted for a jar that was in keeping with the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion\'s 30ml Allure bottle. The double-walled acrylic jar gives a glass-like look. To decorate the standout package, Fusion vacuum metalised the jar closure with Urban Decay\'s signature gunmetal hue and added a debossed logo to the top of the closure. The sifter was custom designed to feature the \'UD\' logo.

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