Urban Decay selects Fusion Packaging


Colour cosmetics brand selects Fusion Packaging for its Naked Skin Ultra Definition Loose Finishing Powder

Colour cosmetics brand Urban Decay has selected Fusion Packaging to create a custom package for its Naked Skin line of base products.

Fusion Design Studio, the in-house design and engineering unit of Fusion Packaging, created a 30ml jar for the new Ultra Definition Loose Finishing Powder, available in five shades. The brand opted for a jar that was in keeping with the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion's 30ml Allure bottle. The double-walled acrylic jar gives a glass-like look. To decorate the standout package, Fusion vacuum metalised the jar closure with Urban Decay's signature gunmetal hue and added a debossed logo to the top of the closure. The sifter was custom designed to feature the 'UD' logo.

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