'Vanilla girl' beauty is TikTok's most talked about aesthetic. Here's how brands can tap into the trend

By Sarah Parsons | Published: 31-Jan-2023

From make-up to hair, the aesthetic focuses on minimalistic choices with warm hues and touches of gold

You need to be a subscriber to read this article.
Click here to find out more.

Anything but boring, the 'vanilla girl' has fast become the top TikTok beauty trend of 2023. 

The aesthetic leans into luxe, cosy minimalism with cream tones to create an air of opulence and a grown-up alternative to last year's flirty 'coquette' and 'clean girl' looks. 

Hollywood royalty Princess Grace Kelly and Meghan Markle serve as celebrity inspiration with their timeless style and pared-back beauty. 

For cosmetic brand inspo, consumers pursuing the 'vanilla girl' trend will opt for

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like