Vince Camuto signs influencer and fashion model Jasmine Sanders for new fragrance campaign

Sanders, aka Golden Barbie, became a muse for iconic MUA Pat McGrath in 2017 alongside Naomi Campbell, Hailey Bieber, née Baldwin and Paloma Elsesser

Fashion brand Vince Camuto has tapped influencer Jasmine Sanders to front its latest fragrance launch.

The German-born model, known as Golden Barbie to her 3.5 million Instagram followers, has appeared in runway shows for Moschino, Ralph Lauren, DKNY and Jeremy Scott.

In 2017, she became a muse for Pat McGrath’s beauty looks alongside Naomi Campbell, Hailey Bieber, née Baldwin and Paloma Elsesser.

She was also tapped for editorials in American Vogue, Vogue Italia, British Vogue, Esquire, Glamour and GQ.

The new Illuminare scent (US$42), created with Parlux, features top notes of plum blossom, with a heart of magnolia, roses and osmanthus, and a dry down of suede musk, tonka and cedarwood.

Its creator Christine Hassan said the inspiration for the scent came from the “resilient” plum blossom.

“The scent conveys a feeling of endless possibilities, as well as a symbol of strength and alluring aura,” she said.

The fragrance will be available via ulta.com and vincecamuto.com from August.

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