Walmart has announced a free two day shipping service on more than two million items, including its beauty and personal care ranges.
US shoppers will be able to use this delivery option without the need of a membership fee.
The retailer is encouraging customers to use the service by lowering its minimum purchase required for free shipping from $50 to $35. Items being shipped to stores have no price threshold.
“I couldn’t be more excited. We are moving at the speed of a start-up,” said Marc Lore, President and CEO of Walmart US e-commerce.
“Two-day free shipping is the first of many moves we will be making to enhance the customer experience and accelerate growth.”
The company will continue to offer its online grocery pick-up option at more than 600 locations across the country, with plans to expand the service in the coming year.
“In today's world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it,” added Lore.
