Make-up for men is set to be one of the next major beauty trends, but what responsibility do grooming brands have when it comes to consumer self-confidence?
The beauty industry's involvement in mental health charities and campaigns has only grown more apparent over the past year.
But as the men's make-up sector grows in popularity, what role does it play in male self-esteem and confidence?
Here Daniel Gray (pictured), founder and CEO of men's make-up brand War Paint for Men, talks to Cosmetics Business about marketing responsibly to men and how his body dysmorphia spurred his entrepreneurial career.
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business