![War Paint: Can make-up brands support men’s mental health?](/article-image-alias/war-paint-can-make-up-brands-support-3.jpg)
The beauty industry's involvement in mental health charities and campaigns has only grown more apparent over the past year.
But as the men's make-up sector grows in popularity, what role does it play in male self-esteem and confidence?
Here Daniel Gray (pictured), founder and CEO of men's make-up brand War Paint for Men, talks to Cosmetics Business about marketing responsibly to men and how his body dysmorphia spurred his entrepreneurial career.