War Paint: Can make-up brands support men’s mental health?

By Sarah Parsons 23-Apr-2019

Make-up for men is set to be one of the next major beauty trends, but what responsibility do grooming brands have when it comes to consumer self-confidence?

via Instagram/@maxclaude

The beauty industry's involvement in mental health charities and campaigns has only grown more apparent over the past year.

But as the men's make-up sector grows in popularity, what role does it play in male self-esteem and confidence?

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Here Daniel Gray (pictured), founder and CEO of men's make-up brand War Paint for Men, talks to Cosmetics Business about marketing responsibly to men and how his body dysmorphia spurred his entrepreneurial career.


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